# Purands

> Purands is an Agentic Retention Marketing Suite for e-commerce brands. It uses autonomous AI agents (not static rule-based flows) to predict customer churn, personalize engagement across WhatsApp, Email, SMS, and Push, and automate win-back and replenishment campaigns. Founded in Singapore, serving 20+ global brands including Minimalist, Heads Up For Tails, and B2K Pets.

Key differentiators:
- AI Agents make per-customer decisions autonomously - no manual rules or flow builders
- Multi-channel orchestration: WhatsApp, Email, SMS, Push, Web Assistant, Mobile App
- Conversational zero-party data collection (no forms or popups)
- Dynamic per-customer discounting by propensity, not blanket segment-wide codes
- Industry-specific models for Beauty, Pet Care, Food & Beverage, and Consumer Goods
- Proven results: 92% of support queries resolved without a handoff, 3x win-back rates, 91% lower support costs, ~30-day time to ROI
- Two plans, Growth and Enterprise, both quoted to your scale; every messaging channel included in both

## Home
- [Purands](https://www.purands.com/): Agentic retention marketing suite - AI Agents that predict customer behavior and drive repeat purchases across WhatsApp, Email, SMS and Push

## Product Features
- [All features](https://www.purands.com/features): Agentic Skills, Agentic Concierge, Agentic Email Generator and Profiling - the building blocks of autonomous customer retention
- [Agentic Skills](https://www.purands.com/features/agentic-skills): Autonomous AI agents for retention - checkout recovery, win-back, replenishment
- [Agentic Concierge](https://www.purands.com/features/agentic-concierge): 24/7 AI customer support across web and WhatsApp
- [Agentic Email](https://www.purands.com/features/agentic-email-generator): AI-generated, ready-to-send email campaigns
- [Profiling & Identities](https://www.purands.com/features/profiling): Unified, self-updating customer profiles from every touchpoint

## Channels
- [All channels](https://www.purands.com/channels): WhatsApp, Email, SMS, Web Assistant and Mobile App, orchestrated by Purands AI Agents from one platform
- [WhatsApp](https://www.purands.com/channels/whatsapp): Native two-way AI conversations at 91% open rates. Customers can talk to the AI assistant by voice note as well as text. Brands can bring their existing WhatsApp Business number
- [Email](https://www.purands.com/channels/email): AI-built email journeys, deliverability-first
- [SMS](https://www.purands.com/channels/sms): High-conversion text with AI timing
- [Web Assistant](https://www.purands.com/channels/web-assistant): On-site AI concierge that converts browsers to buyers. Shoppers can type or talk to it by voice. Purands has no phone-call channel
- [Mobile App](https://www.purands.com/channels/mobile-app): Behavior-based push notifications

## Solutions by Industry
- [All industries](https://www.purands.com/solutions): Industry-specific retention for skincare & beauty, pet care, consumer goods, and food & beverage brands
- [Skincare & Beauty](https://www.purands.com/solutions/skincare): Per-product replenishment timing
- [Pet Care](https://www.purands.com/solutions/petcare): Feeding-cycle reorder automation
- [Consumer Goods](https://www.purands.com/solutions/consumer-goods): Household usage-cycle reorders and bundles
- [Food & Beverage](https://www.purands.com/solutions/food-beverage): Habit-based reorder journeys

## Pricing
- [Pricing](https://www.purands.com/pricing): Two plans, Growth and Enterprise, both quoted rather than listed - Purands publishes no prices. Every messaging channel and AI Agents are included in both; Enterprise adds a business analytics tool, custom integrations, custom Agentic Skills and dedicated forward deployed engineer support. No per-channel fees, and never priced per contact or per active user. The Growth plan lists a free pilot on a holdout segment: Purands runs one segment while your current tool runs the rest, so you can compare the two on your own customers. It is a pilot, not a self-serve free trial.
- [IMDA Pre-Approved Solution for Singapore SMEs](https://www.purands.com/imda-pre-approved): SMEs are eligible for up to 50% business grant support for the adoption of Purands Retention Suite, a Pre-Approved Solution under the IMDA SMEs Go Digital programme. How Singapore SMEs apply, who is eligible and what the solution includes.

## Comparisons
- [Why Purands - full comparison](https://www.purands.com/compare): Purands vs Klaviyo, Braze, MoEngage, Netcore, Omnisend, CleverTap
- [Purands vs Klaviyo](https://www.purands.com/compare/klaviyo)
- [Purands vs MoEngage](https://www.purands.com/compare/moengage)
- [Purands vs CleverTap](https://www.purands.com/compare/clevertap)
- [Purands vs Interakt](https://www.purands.com/compare/interakt)
- [Purands vs AiSensy](https://www.purands.com/compare/aisensy)
- [Purands vs Wati](https://www.purands.com/compare/wati)
- [Purands vs Gallabox](https://www.purands.com/compare/gallabox)
- [Purands vs BiteSpeed](https://www.purands.com/compare/bitespeed)
- [Purands vs LimeChat](https://www.purands.com/compare/limechat)
- [Purands vs Zoko](https://www.purands.com/compare/zoko)
- [Purands vs Netcore](https://www.purands.com/compare/netcore)
- [Purands vs WebEngage](https://www.purands.com/compare/webengage)
- [Purands vs Attentive](https://www.purands.com/compare/attentive)
- [Purands vs Postscript](https://www.purands.com/compare/postscript)
- [Purands vs Omnisend](https://www.purands.com/compare/omnisend)
- [Purands vs Braze](https://www.purands.com/compare/braze)
- [Purands vs Insider](https://www.purands.com/compare/insider)

## Use cases
- [Use cases](https://www.purands.com/use-cases): The six retention jobs Purands runs for e-commerce brands, all on one decision engine that chooses whether to message each customer, on which channel and when
- [Abandoned cart recovery](https://www.purands.com/use-cases/abandoned-cart-recovery): Recovers filled carts that never reached checkout by deciding per shopper whether to follow up, on which channel and at what moment, rather than running a fixed reminder sequence
- [Replenishment reminders](https://www.purands.com/use-cases/replenishment-reminders): Predicts when each customer runs out of each product from their own order history and reminds them before they do, on the channel they read
- [Win-back campaigns](https://www.purands.com/use-cases/win-back): Finds customers lapsing against their own buying rhythm rather than a fixed ninety day rule, then picks the moment, message and channel for each one
- [Back-in-stock alerts](https://www.purands.com/use-cases/back-in-stock-alerts): Alerts waiting customers when a sold-out product returns, ordered by purchase intent and matched to how much stock actually came back
- [Post-purchase review requests](https://www.purands.com/use-cases/post-purchase-review-requests): Asks for a review after delivery once the product has had time to be used, skipping customers with an open support issue
- [Order updates](https://www.purands.com/use-cases/order-updates): Order confirmation, dispatch, tracking and delivery messages across WhatsApp, email, SMS and push, each two-way so replies reach an agent that knows the order

## Free tools
- [Free tools](https://www.purands.com/tools): Free WhatsApp tools from Purands - a template checker, a cost calculator and Meta's per-message rates by country
- [WhatsApp template checker](https://www.purands.com/tools/whatsapp-template-checker): Free browser tool that tests a WhatsApp message template against Meta's published rules for names, variables, headers, footers and buttons, with a library of seven pre-checked retention templates
- [WhatsApp cost calculator](https://www.purands.com/tools/whatsapp-cost-calculator): Estimates a monthly WhatsApp Business API bill by country and message category from Meta's published USD rate cards and volume tiers, including the service-message charges that began on 1 October 2026

## WhatsApp pricing
- [WhatsApp pricing by country](https://www.purands.com/whatsapp-pricing): Meta's per-message WhatsApp Business API rates for India, Singapore, Indonesia, Malaysia, the UAE, Saudi Arabia, the UK and the US, read from Meta's published USD rate cards, and what changed on 1 October 2026
- [WhatsApp pricing in India](https://www.purands.com/whatsapp-pricing/india)
- [WhatsApp pricing in Singapore](https://www.purands.com/whatsapp-pricing/singapore)
- [WhatsApp pricing in Indonesia](https://www.purands.com/whatsapp-pricing/indonesia)
- [WhatsApp pricing in Malaysia](https://www.purands.com/whatsapp-pricing/malaysia)
- [WhatsApp pricing in the United Arab Emirates](https://www.purands.com/whatsapp-pricing/united-arab-emirates)
- [WhatsApp pricing in Saudi Arabia](https://www.purands.com/whatsapp-pricing/saudi-arabia)
- [WhatsApp pricing in the United Kingdom](https://www.purands.com/whatsapp-pricing/united-kingdom)
- [WhatsApp pricing in the United States](https://www.purands.com/whatsapp-pricing/united-states)

## Blog
- [Purands blog](https://www.purands.com/blog): Retention marketing insights - agentic marketing, WhatsApp-first retention, Klaviyo alternatives, and replenishment playbooks
- [The Complete Guide to Agentic Retention Marketing (2026)](https://www.purands.com/blog/agentic-retention-marketing)
- [What Is Agentic Marketing?](https://www.purands.com/blog/agentic-marketing-explained)
- [How to Choose a Retention Marketing Platform in 2026](https://www.purands.com/blog/retention-marketing-platform-guide)
- [The Best Klaviyo Alternative for WhatsApp-First Retention](https://www.purands.com/blog/klaviyo-alternative)
- [Skincare Retention Playbook](https://www.purands.com/blog/skincare-retention-guide)
- [Pet Care Reorder Automation](https://www.purands.com/blog/petcare-reorder-automation)

## Company
- [About us](https://www.purands.com/about): Mission, vision and the goals we measure ourselves against
- [Careers](https://www.purands.com/careers): Four open roles on the Purands commercial team, all full time and reporting to the CEO. Applications take a CV and an optional note; there is also a talent-pool form for people no current role suits.
- [Customer Stories](https://www.purands.com/case-studies): Results from brands running on Purands
- [Aire case study](https://www.purands.com/case-studies/aire): Aire (Singapore, adult incontinence care) unified email, WhatsApp and an AI assistant on Purands: 8.2% higher customer retention in one quarter, 2x online revenue, 340+ chats handled weekly.
- [Account Executive, US](https://www.purands.com/careers/account-executive-us): Account Executive, US (Enterprise D2C). Remote, United States. Full-cycle new business for mid-market and enterprise D2C brands, competitive displacement against legacy campaign tools.
- [Customer Success and Implementation Lead](https://www.purands.com/careers/customer-success-lead): Customer Success and Implementation Lead. Singapore or remote in Asia. Owns migration, the first ninety days and net revenue retention.
- [Growth Lead](https://www.purands.com/careers/growth-lead): Growth Lead. Singapore or remote. Measured on qualified pipeline; owns outbound, inbound conversion, content and lifecycle.
- [Partnerships Lead](https://www.purands.com/careers/partnerships-lead): Partnerships Lead. Singapore, remote Asia or remote US. Owns the agency and systems-integrator channel and the Shopify ecosystem position.
- [Security & Compliance](https://www.purands.com/security-and-compliance): Customer data is encrypted in transit and at rest; each brand's data is separated from every other brand's, with internal access granted by role rather than by default; data is held in-region by default with contractual safeguards where it must cross a border; it is never used to train third-party AI models and never sold. PDPA compliant, customer-controlled data. Independently penetration-tested by Privacy Ninja Pte Ltd (licensed by the Cyber Security Agency of Singapore), most recent assessment July 2026, findings remediated and revalidated; tested annually and after significant platform changes. A Data Processing Agreement, the subprocessor list and a penetration-test attestation are available on request from meg@purands.com. GDPR readiness is in progress - not yet certified. Purands makes no SOC 2 or ISO 27001 claim.

## Legal
- [Privacy policy](https://www.purands.com/privacy): What personal data Purands collects and how it is used and protected, in accordance with Singapore's PDPA and the GDPR where applicable

## Contact
- [Book a demo](https://www.purands.com/book-demo): Free 30-minute demo with a live ROI projection
- Email: meg@purands.com

## Official profiles
- [LinkedIn](https://www.linkedin.com/company/purands)
- [Instagram](https://www.instagram.com/purands.ai/)
- [TikTok](https://www.tiktok.com/@purands)
- [YouTube](https://www.youtube.com/@purands_ai)
- [X](https://x.com/purands_ai)
- [Threads](https://www.threads.com/@purands.ai)
- [Shopify App Store](https://apps.shopify.com/purands)
- [G2](https://www.g2.com/products/purands-retention-suite)
- [Crunchbase](https://www.crunchbase.com/organization/purands)