Legal

Privacy Policy

Last Updated: 01 January 2025

Purands ("we", "us", or "our") is committed to protecting the privacy and security of the personal data we collect, use, disclose, and otherwise process in the course of our business. This Privacy Policy explains how we handle your personal data in accordance with the Personal Data Protection Act 2012 (PDPA) of Singapore, the General Data Protection Regulation (GDPR) where applicable, and other relevant data protection laws.

1. Scope of This Privacy Policy

This Privacy Policy applies to all websites, applications, products, services, and platforms (collectively, the "Services") operated or provided by Purands. It describes:

The types of personal data we collect
How we collect and use personal data
When and why we share personal data
How we protect and store personal data
Your rights and how to contact us regarding your personal data

2. Personal Data We Collect

"Personal data" refers to any information that identifies or can reasonably identify an individual. We may collect the following categories of personal data:

Identity Information: Name, date of birth, gender, and identification details.
Contact Information: Email address, phone number, and mailing address.
Transactional Information: Purchase records, payment details, and billing information.
Technical Information: IP address, browser type, operating system, device identifiers, and cookie data.
Usage Data: Information on how you use our Services, including pages visited, time spent, and interaction patterns.
Interaction Data: Information you share while communicating with us through our platforms, chat features, or support channels.
Other Information: Any personal data you voluntarily provide through forms, feedback, or surveys.

3. How We Collect Personal Data

We collect personal data through the following means:

Direct Interactions: When you register, fill forms, contact us, or use our Services.
Automated Technologies: Through cookies, analytics tools, and similar technologies.
Third Parties: From business partners, payment processors, social media platforms, or external sources authorized by you.

Cookies and Similar Technologies: We use cookies and related technologies to operate, enhance, and analyze the performance of our Services. You can configure your browser to block cookies, but some features may not function properly if disabled.

4. Purpose of Collecting and Using Personal Data

We may use your personal data for purposes including:

Service Provision: To operate, maintain, and improve our Services.
Customer Support: To respond to inquiries, feedback, and requests.
Account Management: To process registrations and maintain user accounts.
Transactions: To process payments, billing, and order fulfillment.
Marketing and Promotions: To send updates or offers, where permitted by law.
Analytics and Improvements: To understand usage patterns and enhance our Services.
Security and Legal Compliance: To protect systems, prevent fraud, and meet regulatory obligations.

We may use artificial intelligence and automated systems to analyze usage data and personalize user experiences. All processing is performed in accordance with applicable laws and your consent.

5. Disclosure of Personal Data

We may share personal data with:

Service Providers: Third parties performing services on our behalf (e.g., hosting, analytics, payment processing).
Affiliates and Partners: Entities within the Purands group or trusted business partners assisting in operations.
Legal Authorities: Regulatory or law enforcement bodies where disclosure is required by law.
Business Transfers: In the event of a merger, acquisition, or sale of assets, subject to confidentiality safeguards.

We do not sell or trade your personal data to third parties for marketing purposes.

6. International Data Transfers

Your personal data may be transferred to and processed in jurisdictions outside Singapore where our partners or vendors operate. In such cases, we ensure that appropriate safeguards (such as contractual clauses or equivalent legal protections) are implemented in accordance with the PDPA and GDPR.

7. Data Security

We employ administrative, technical, and physical measures to safeguard personal data against unauthorized access, use, or disclosure. While we strive for high security standards, no system is entirely risk-free, and users provide information at their own discretion.

8. Data Retention

We retain personal data only for as long as necessary to fulfill the purposes for which it was collected or as required by law. When no longer needed, we anonymize or securely delete it. De-identified data may be retained for analytics, improvement, and service optimization.

9. Your Rights

Subject to applicable law, you may exercise the following rights:

Access: Request access to personal data we hold about you.
Correction: Request correction of inaccurate or incomplete information.
Withdrawal of Consent: Withdraw consent to our continued use or disclosure of your personal data (note that this may affect your ability to use certain Services).
Complaint: Lodge a complaint with the Personal Data Protection Commission (PDPC) or your local data protection authority.

To exercise these rights, please contact us at meg@purands.com.

10. Third-Party Websites

Our Services may contain links to external websites or services not operated by us. We are not responsible for their privacy practices and encourage you to review their privacy policies before providing any personal data.

11. Children's Privacy

Our Services are intended for individuals aged 16 and above. We do not knowingly collect personal data from minors. If we discover that a minor's data has been collected without proper consent, we will promptly delete it.

12. Roles and Responsibilities

Purands may act as a Data Processor when processing data on behalf of our business clients, who serve as Data Controllers. In such cases, we process data solely according to the Controller's instructions and applicable legal requirements. When we act as a Data Controller (e.g., through our own website or services), we are responsible for managing your data in accordance with this Privacy Policy.

13. Artificial Intelligence and Automated Processing

Our Services may use artificial intelligence and automated tools to analyze data, improve performance, and generate personalized outputs.

We emphasize the following:

We do not share or use personal data to train external or third-party AI models.
We may use de-identified or aggregated data internally to improve our own algorithms, systems, and features.
You may stop interacting with our AI-enabled Services at any time or withdraw your consent by contacting us at meg@purands.com.
Please refrain from sharing sensitive personal data (such as medical, financial, or government identification information) during interactions.

Use of our Services constitutes your acknowledgment and consent to this processing.

14. Updates to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in legal requirements, technology, or business practices. Updates will be posted on this page with the revised "Last Updated" date. We encourage you to review this page periodically.

15. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data protection practices, please contact:

Purands Pte. Ltd.
Email: meg@purands.com