See how replenishment reminders and abandoned cart recovery work, or read the Aire customer story.
Solutions - Consumer Goods
Consumer goods retention:
turn household buyers into loyal brand subscribers
Household essentials run on unique consumption cycles. Purands tracks individual usage windows and reaches out at the perfect moment on WhatsApp, Email, and beyond, before your customer switches brands.
Trusted by consumer goods brands globally
AIRE
+10 consumer goods global brands
Proven results
Numbers consumer goods brands
actually care about
Every stat below comes from consumer goods brands running live on Purands.
29%
Of total revenue now comes from fully automated retention outreach
2.5×
Higher repeat purchase rate vs brands without retention automation
79%
Average WhatsApp message open rate for restock campaigns
31%
Better campaign performance vs traditional email-only campaigns
See it in action
Retention that feels personal.
Scales like a machine.
An illustrative view of how a consumer goods retention skill runs inside Purands.
Skills · WhatsApp
Live
Monthly Essentials Restock Skill
Consumer Goods · Home Care Bundle
29%
Better campaign performance
20%
Revenue from Skills
79%
Msg open rate
Purands AI · Home Essentials
Online
Today · 11:30 AM
Hi Priya 🏠
Your CleanPro 2kg laundry pack is almost finished. Based on your household size, you'll run out in about 5 days.
We've set aside your pack with free delivery.
Restock now →Delivered · Read ✓✓
How it works
Purands reads your customers'
household consumption patterns
No manual segmentation. No campaign calendars. Just AI that knows when to act.
Usage Cycle Modeling
One basket, two clocks. A 2kg laundry pack triggers a replenishment nudge at week 3, while the multi-surface spray ordered in the same basket tracks its own independent window and fires a distinct notification at a different time.
Laundry pack · 2kgNudge at week 3
Multi-surface sprayNudge at week 6
One basket · two independent timelines
Bundle Intelligence
Customers who buy cleaning spray also need refills, sponges, and gloves. Purands identifies natural bundle patterns and presents them as value-adds - boosting average order value.
Multi-Channel Delivery
WhatsApp gets 79% open rates. Email handles bulk orders. Push re-engages lapsed buyers. Purands picks the right channel per customer - automatically, every time.
Customer story
Aire retained customers at scale with Purands
Aire unified email marketing, WhatsApp and an AI customer assistant on Purands, so marketing and sales work from one profile per customer and every message reflects the individual.
8.2%
Higher customer retention in a single quarter, with online revenue up 2×
- Aire · Consumer Goods
Consumer Goods
Every customer on their own cycle.
An AI assistant in Aire's own voice handles reorders, sample requests and product questions around the clock, on the website and WhatsApp.
Use cases
Every retention scenario,
handled automatically
Purands runs these journeys for consumer goods brands from day one - no setup required.
Restock
Household Replenishment
Based on product size and household usage patterns, Purands triggers personalized restock nudges before customers run out - and before they switch to a competitor brand.
Win-back
Lapsed Customer Recovery
When a customer hasn't ordered in 30 days, Purands re-engages them with a personalized message referencing their last household products - not a generic promotional blast.
Bundles
Smart Bundle Builder
After someone buys laundry detergent, Purands recommends fabric softener, stain remover, and dryer sheets - turning a single SKU purchase into a full home care bundle.
Abandoned cart
Checkout Recovery
Customers often add to cart during lunch and forget. Purands follows up with a friendly reminder and a bundle discount that makes completing the purchase a no-brainer.
Loyalty
Loyalty & VIP Tiers
Purands tracks lifetime spend and automatically surfaces loyalty milestones - exclusive early access, household size discounts, and VIP subscription perks.
WhatsApp
Conversational Reorders
Customers reply "reorder" and Purands handles the rest - confirms their last household bundle, applies loyalty discount, and links directly to a pre-filled cart. All on WhatsApp.
FAQ
Questions consumer goods brands ask
From each product's size and the household's own usage. Every item in a basket keeps its own timeline, so a laundry pack and a spray get separate reminders.
Yes. It spots natural bundle patterns, such as laundry detergent with fabric softener and stain remover, and presents them as a value-add that lifts average order value.
Yes. Existing WhatsApp Business numbers can move across to Purands. Purands handles Meta template approval, and double opt-in flows are built in.
No. The same assistant runs on your website and on WhatsApp. At Aire it handles reorders, sample requests and product questions around the clock.
Get started
Ready to run retention
on autopilot?
Free demo. Real ROI projections for your brand. No commitment needed.
Book a free demo