Solutions - Consumer Goods

Turn household buyers into
loyal brand subscribers

Household essentials run on unique consumption cycles. Purands tracks individual usage windows and reaches out at the perfect moment on WhatsApp, Email, and beyond, before your customer switches brands.

See how it works

Trusted by consumer goods brands globally

+10 consumer goods global brands
Proven results

Numbers consumer goods brands
actually care about

Every stat below comes from consumer goods brands running live on Purands.

29%
Of total revenue now comes from fully automated retention outreach
2.5×
Higher repeat purchase rate vs brands without retention automation
79%
Average WhatsApp message open rate for restock campaigns
31%
Better campaign performance vs traditional email-only campaigns
See it in action

Retention that feels personal.
Scales like a machine.

An illustrative view of how a consumer goods retention skill runs inside Purands.

Skills · WhatsApp Live
Monthly Essentials Restock Skill
Consumer Goods · Home Care Bundle
29%
Better campaign performance
20%
Revenue from Skills
79%
Msg open rate
Open rate
79%
Click rate
45%
Converted
33%
How it works

Purands reads your customers'
household consumption patterns

No manual segmentation. No campaign calendars. Just AI that knows when to act.

Usage Cycle Modeling

One basket, two clocks. A 2kg laundry pack triggers a replenishment nudge at week 3, while the multi-surface spray ordered in the same basket tracks its own independent window and fires a distinct notification at a different time.

Laundry pack · 2kgNudge at week 3
Multi-surface sprayNudge at week 6
One basket · two independent timelines

Bundle Intelligence

Customers who buy cleaning spray also need refills, sponges, and gloves. Purands identifies natural bundle patterns and presents them as value-adds - boosting average order value.

Multi-Channel Delivery

WhatsApp gets 79% open rates. Email handles bulk orders. Push re-engages lapsed buyers. Purands picks the right channel per customer - automatically, every time.

Customer story

Aire retained customers at scale with Purands

Aire unified email marketing, WhatsApp and an AI customer assistant on Purands, so marketing and sales work from one profile per customer and every message reflects the individual.

8.2%
Higher customer retention in a single quarter, with online revenue up 2×
- Aire · Consumer Goods
Aire
Consumer Goods

Every customer on their own cycle.

An AI assistant in Aire's own voice handles reorders, sample requests and product questions around the clock, on the website and WhatsApp.

Use cases

Every retention scenario,
handled automatically

Purands runs these journeys for consumer goods brands from day one - no setup required.

Restock

Household Replenishment

Based on product size and household usage patterns, Purands triggers personalized restock nudges before customers run out - and before they switch to a competitor brand.

Win-back

Lapsed Customer Recovery

When a customer hasn't ordered in 30 days, Purands re-engages them with a personalized message referencing their last household products - not a generic promotional blast.

Bundles

Smart Bundle Builder

After someone buys laundry detergent, Purands recommends fabric softener, stain remover, and dryer sheets - turning a single SKU purchase into a full home care bundle.

Abandoned cart

Checkout Recovery

Customers often add to cart during lunch and forget. Purands follows up with a friendly reminder and a bundle discount that makes completing the purchase a no-brainer.

Loyalty

Loyalty & VIP Tiers

Purands tracks lifetime spend and automatically surfaces loyalty milestones - exclusive early access, household size discounts, and VIP subscription perks.

WhatsApp

Conversational Reorders

Customers reply "reorder" and Purands handles the rest - confirms their last household bundle, applies loyalty discount, and links directly to a pre-filled cart. All on WhatsApp.

Get started

Ready to run retention
on autopilot?

Free demo. Real ROI projections for your brand. No commitment needed.