See how replenishment reminders are timed, or follow a 90-day journey in the skincare retention playbook.
Solutions - Skincare & Beauty
Skincare retention:
turn first-time buyers into loyal subscribers
Skincare customers follow predictable replenishment cycles. Purands reads those signals and reaches out at exactly the right moment - on WhatsApp, Email, and beyond.
Trusted by skincare & beauty brands globally
Minimalist
+15 Skin-care global brands
Proven results
Numbers skincare brands
actually care about
Every stat below comes from beauty brands running live on Purands.
10%
Of total revenue now comes from fully automated retention outreach
2×
Conversion rate improvement on abandoned checkout recovery
84%
Average WhatsApp message open rate for restock campaigns
29%
Better campaign performance vs traditional email-only campaigns
See it in action
Retention that feels personal.
Scales like a machine.
A real restock campaign running right now for a skincare brand on Purands.
Skills · WhatsApp
Live
Restock Reminder Skill
Skincare & Beauty · Niacinamide Series
10%
Revenue from Skills
2×
CVR vs email alone
84%
Msg open rate
Purands AI · Skincare
Online
Today · 10:22 AM
Hi Sarah 👋
Your Niacinamide 10% serum is running low - based on your routine, it's restock time.
We've saved a 10% loyalty discount just for you, valid 24 hrs.
Restock now →Delivered · Read ✓✓
How it works
Purands reads your customers'
skincare signals
No manual segmentation. No campaign calendars. Just AI Agents that know when to act.
Purands rejects rigid basket-level triggers and static flows. The engine models individual usage lifecycles independently for every product in a customer's routine. For example, while a 30ml vitamin C serum depletes and prompts a message at day 50, a larger hydrating toner bought in the same basket tracks along a separate timeline, triggering a distinct reorder nudge weeks later, exactly when that specific bottle runs low.
Replenishment Timing
Purands models your product's usage lifecycle - 30ml serum, daily use, 60 days. It reaches out at day 50, before they run out or shop elsewhere.
Ingredient Affinity Matching
A customer who buys Niacinamide is likely to need SPF and Vitamin C next. Purands maps ingredient affinities to recommend what fits their routine, not just what's trending.
Multi-Channel Delivery
WhatsApp gets 84% open rates. Email closes repeat buyers. Push recaptures lapsed ones. Purands picks the right channel per customer - automatically, every time.
Customer story
Minimalist retained customers at scale with Purands
Ingredient-led personalization meets AI timing. Purands modeled Minimalist's replenishment cycles, automated restock nudges, and built loyalty journeys that required zero campaign management from their team.
10%
Of total revenue now comes from fully automated Purands retention outreach
- Minimalist · Skincare & Beauty
Skincare & Beauty
Routine-aware retention. Zero manual effort.
Purands handled 100% of Minimalist's restock and win-back journeys - no briefs written, no segments built.
Use cases
Every retention scenario,
handled automatically
Purands runs these journeys for skincare brands from day one - no setup required.
Restock
Replenishment and Reorder Reminders
Based on product size and usage patterns, Purands triggers personalized restock nudges before customers run out - and before they find a competitor.
Win-back
Lapsed Customer Recovery
When a customer hasn't bought in 60 days, Purands re-engages them with a personalized message referencing their last product - not a generic promo blast.
Routine
Skincare Routine Builder
After someone buys a serum, Purands recommends the next compatible step - cleanser, SPF, moisturizer - turning a single purchase into a full routine.
Abandoned cart
Checkout Recovery
Cart abandonment in skincare is high - customers research ingredients before buying. Purands follows up with ingredient education and limited-time offers that convert.
Loyalty
Loyalty & VIP Tiers
Purands tracks lifetime spend and automatically surfaces loyalty milestones - exclusive early access, birthday offers, and VIP replenishment discounts.
WhatsApp
Conversational Reorders
Customers reply "reorder" and Purands handles the rest - confirms their last product, applies loyalty discount, and links directly to a pre-filled cart. All on WhatsApp.
FAQ
Questions skincare brands ask
Yes. They reply "reorder" and the AI agent confirms their last product, applies their loyalty discount and sends a link to a pre-filled cart.
Purands follows up with ingredient education rather than a bare reminder, and adds a limited-time offer only for shoppers predicted to need one.
WhatsApp, email, SMS and push. The agent picks the channel each customer actually reads, and judges message fatigue across all of them, not per channel.
No. Purands runs restock, win-back and routine journeys from day one. For Minimalist it handled every restock and win-back journey, with no briefs written and no segments built.
Get started
Ready to run retention
on autopilot?
Free demo. Real ROI projections for your brand. No commitment needed.
Book a free demo