Solutions — Skincare & Beauty

Turn first-time buyers into
loyal subscribers

Skincare customers follow predictable replenishment cycles. Purands reads those signals and reaches out at exactly the right moment — on WhatsApp, Email, and beyond.

See how it works

Trusted by skincare & beauty brands globally

Friea247
+15 Skin-care global brands
Proven results

Numbers skincare brands
actually care about

Every stat below comes from beauty brands running live on Purands.

10%
Of total revenue now comes from fully automated retention flows
2×
Conversion rate improvement on abandoned checkout recovery
84%
Average WhatsApp message open rate for restock campaigns
29%
Better campaign performance vs traditional email-only flows
See it in action

Retention that feels personal.
Scales like a machine.

A real restock campaign running right now for a skincare brand on Purands.

Skills · WhatsApp Live
Restock Reminder Flow
Skincare & Beauty · Niacinamide Series
10%
Revenue from flows
CVR vs email alone
84%
Msg open rate
Open rate
84%
Click rate
52%
Converted
31%
How it works

Purands reads your customers'
skincare signals

No manual segmentation. No campaign calendars. Just AI Agents that knows when to act.

Replenishment Timing

Purands models your product's usage lifecycle — 30ml serum, daily use, 60 days. It reaches out at day 50, before they run out or shop elsewhere.

Ingredient Affinity Matching

A customer who buys Niacinamide is likely to need SPF and Vitamin C next. Purands maps ingredient affinities to recommend what fits their routine, not just what's trending.

Multi-Channel Delivery

WhatsApp gets 84% open rates. Email closes repeat buyers. Push recaptures lapsed ones. Purands picks the right channel per customer — automatically, every time.

Customer story

Minimalist retained customers at scale with Purands

Ingredient-led personalization meets AI timing. Purands modeled Minimalist's replenishment cycles, automated restock nudges, and built loyalty flows that required zero campaign management from their team.

10%
Of total revenue now comes from fully automated Purands retention flows
— Minimalist · Skincare & Beauty
Minimalist
Skincare & Beauty

Routine-aware retention. Zero manual effort.

Purands handled 100% of Minimalist's restock and win-back flows — no briefs written, no segments built.

Use cases

Every retention scenario,
handled automatically

Purands runs these flows for skincare brands from day one — no setup required.

Restock

Replenishment Reminders

Based on product size and usage patterns, Purands triggers personalized restock nudges before customers run out — and before they find a competitor.

Win-back

Lapsed Customer Recovery

When a customer hasn't bought in 60 days, Purands re-engages them with a personalized message referencing their last product — not a generic promo blast.

Routine

Skincare Routine Builder

After someone buys a serum, Purands recommends the next compatible step — cleanser, SPF, moisturizer — turning a single purchase into a full routine.

Abandoned cart

Checkout Recovery

Cart abandonment in skincare is high — customers research ingredients before buying. Purands follows up with ingredient education and limited-time offers that convert.

Loyalty

Loyalty & VIP Tiers

Purands tracks lifetime spend and automatically surfaces loyalty milestones — exclusive early access, birthday offers, and VIP replenishment discounts.

WhatsApp

Conversational Reorders

Customers reply "reorder" and Purands handles the rest — confirms their last product, applies loyalty discount, and links directly to a pre-filled cart. All on WhatsApp.

Get started

Ready to run retention
on autopilot?

Free demo. Real ROI projections for your brand. No commitment needed.