Purands vs Zoko

A Zoko alternative for
agentic e-commerce retention

Broadcasts and playbooks you set up, or decisions made per customer? If Zoko runs your WhatsApp today, here is where the two differ.

Compare features

This page is for Shopify and D2C teams on Zoko weighing a switch. Both ship AI agents, so the question is who decides.

Zoko's agents answer customers who message in; a marketer sets the audience, template and send time for outbound. Purands decides per customer whether to message, on which channel, when and with what offer.

Where Zoko is the better choice

Three cases where we would tell you to stay:

  • Your WhatsApp volume is large and your margin thin. Above Starter, Zoko adds no markup on Meta's fees, which you pay Meta directly. Starter gives unlimited agents free.
  • You want WhatsApp wired straight into Shopify. Catalog, prices, stock and variants sync automatically, customer segments too, and Shopify checkout runs inside the chat.
  • You want to sell inside the conversation. Sello picks products from the catalog, collects and reconfirms an address, and takes payment by Razorpay, COD or Shopify checkout.

Purands publishes no prices; its pilot is free.

Feature comparison

Purands vs Zoko, capability by capability

Purands vs Zoko
Core feature Native / built-in
Partial Works differently
No Not available
Not stated Not in their public materials
Capability PurandsAgentic ZokoWhatsApp commerce
Channels
Email Campaigns
Send personalized email at scale
AgenticNot a listed channel
WhatsApp Channel
Native two-way WhatsApp messaging
Native AIYes, native
SMS
Text message campaigns
YesNot a listed channel
Data & Intelligence
Conversational Data Collection
How stated preferences are collected
Free-text chatYes, AI and scripted
Per-Customer Real-Time Decisions
AI decides channel, timing & message per individual
Real timeMarketer-set for outbound
Dynamic Discount Per Customer
How a discount is chosen, and who sets the amount
Propensity AIRule-based codes
Purchase Intent Scoring
Score of each customer's likelihood to purchase
Scored dailyYes, RFM groups
Automation
Journey Building
Who sets the path each customer takes
Agent decidesMarketer-built, 64+ playbooks
Engagement Fatigue Prevention
Automatically stops over-messaging individual customers
Cross-channelAuto opt-out, no cap
Inventory Context in Decisions
Campaign logic reads live stock levels
Built-inLive stock, no triggers
Pricing & Access
Pricing Model
What the bill scales with
Quoted to your scaleUSD, from $49.99/mo
SMB & DTC Accessible
How a smaller brand gets started
Yes, demo-led pilotSelf-serve, 7-day trial

Zoko details verified on 23 September 2026 against Zoko's own product, pricing and help pages. Each cell carries its source in the page source.

See the full comparison and the Wati, Interakt and AiSensy pages. WhatsApp message charges apply on both; our cost calculator estimates them.

The Purands difference

Where Purands is different

Pillar 01
01

Decisions, Not Broadcasts

Zoko's agents decide inside a chat the customer started. Outbound is the marketer's call: audience, template, date, timezone and time. Purands decides whether to reach out at all.

How Zoko does it
Audience and template picked → date, timezone and time set → broadcast or playbook runs
How Purands does it
Purands AI → Weighs this customer's intent and last contact, then picks moment, channel and offer.
Pillar 02
02

Every Channel, One Decision

Zoko covers WhatsApp, Instagram, Facebook and WhatsApp calls, none of which Purands has. Purands covers WhatsApp, email, SMS, push and the web assistant, picking where each customer answers.

Pillar 03
03

The Right Offer per Customer

Zoko carries a campaign code in a template and can apply a Shopify discount when a flow condition matches. Purands sizes each offer by propensity, only for customers predicted to convert.

FAQ

Switching from Zoko

What brands ask before switching.

Contacts export as a CSV emailed to an Owner, Admin or Salesman. Meta moves your high-quality templates; Purands resubmits the rest. Flows do not port: Purands has no flow builder.
Yes. Purands takes existing WhatsApp numbers, and Zoko documents the Meta steps for moving a number to another provider. What carries over is confirmed in the demo.
Guru, Wismo and Sello answer customers who message in, and they do decide per customer there. Purands decides for outbound too: whether to message at all, and when.
Zoko groups Shopify buyers by likelihood to purchase again, into ten RFM cohorts. Purands scores purchase intent, churn risk and lifetime value per customer, daily.
Live on Purands

What brands running Purands report

92%
Support queries resolved without handoff
3×
Win-back rate on lapsed customers
30d
Typical time to visible ROI
11%
Uplift in returning customers within 60 days

See the difference in 30 minutes

Walk through a live demo with your own customer data. No slides, no generic pitch - just Purands doing its thing on your brand.

See pricing