Free tool

WhatsApp cost calculator: what your messages will cost

Pick the country of your customers' WhatsApp numbers and how many messages you send. The estimate uses Meta's own volume tiers and the rate card in force on your local date.

The calculator needs JavaScript. See WhatsApp pricing by country for the rate tables.

How the estimate works

  • Meta charges per delivered template message. The rate depends on the message category and on the country calling code of the number you send to.
  • Marketing has one rate per country. Utility and authentication get lower rates past monthly volume tiers, and each tier's rate applies only to the messages inside it.
  • Non-template replies inside the 24-hour customer service window, from a person or a third-party AI, are service messages. They were free until 30 September 2026.
  • Since 1 October 2026 each business phone number gets 1,000 free service messages a month, and Meta charges the rest at the service rate.
  • Replies powered by Meta Business Agent are not service messages. Meta has charged them per token since 1 August 2026.
  • Utility templates sent inside an open customer service window were free until 30 September 2026. Now they are charged as utility, so the calculator adds them to that line.

What it leaves out

  • Authentication-international rates, which Meta charges only to eligible businesses messaging users in another country.
  • Local-currency billing. Meta publishes its rate cards in 16 currencies, and this uses the USD card.
  • Messages in a free entry point window, which Meta does not charge for, except Meta Business Agent messages (see the FAQ below).

Want the full tables? See WhatsApp pricing by country. Drafting a template? Run it through the WhatsApp template checker first.

Which platform sends them

Meta bills these rates whoever sends. The platform adds its own fee, and decides what goes out. Compare Interakt, AiSensy, Wati, Gallabox and BiteSpeed.

FAQ

Questions about the calculator

Yes. They are Meta's published USD list rates, plus its volume-tier rates for utility and authentication, read straight from its rate-card files. Your invoice can differ if you are billed in another currency.
It opens when you answer a message from a Click to WhatsApp ad on Android or iOS within the customer service window. For up to 7 days, Meta charges only Meta Business Agent messages.
Meta prices some countries on their own and groups others, such as Rest of Asia Pacific. The calculator shows which market your country is billed under.
No. Meta charges when a message is delivered, not when it is sent.
Meta does not currently deliver marketing templates to US phone numbers, and undelivered messages are not charged.
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