Terms of Service: Using the Purands Platform

These Terms of Service ("Terms") are an agreement between Purands Pte. Ltd., a company incorporated in Singapore (UEN 202319903H) with its registered office at 171 Tras Street, #05-173, Union Building, Singapore 079025 ("Purands", "we", "us" or "our"), and the business that signs up for or uses Purands ("you" or "your").

They cover the Purands platform, its apps and the Purands AI connector (together, the "Services"). By creating an account, signing an order form or using the Services, you accept these Terms on behalf of your business.

If you have signed an order form or another written agreement with Purands, it applies together with these Terms. Where the two conflict, the signed agreement wins.

In short

This summary helps you find your way. The sections below are the Terms that apply.

Purands is for businesses that run online stores, not for personal or household use.
You decide who in your team has access, and you are responsible for what is sent from your account.
You need your customers' consent to message them, and you must follow anti-spam law and each channel's rules.
Your store's data stays yours. We process your customers' personal data on your behalf, as our Privacy Policy describes.
AI can be wrong. What an AI app makes through the Purands AI connector is a draft for a person in your team to review.
Services you connect, such as your store platform, WhatsApp and your AI app, run under their own terms.

1. Who Can Use Purands

The Services are for businesses. You may use them only for your business, and not as a consumer.

The person who accepts these Terms confirms that they are at least 18 and have authority to bind the business. You must give us accurate account and billing details and keep them up to date.

2. The Services

Purands is an AI retention marketing platform for online stores, including stores on Shopify, WooCommerce, Magento, BigCommerce and other platforms. Depending on your plan, the Services include:

messaging across WhatsApp, email, SMS, push notifications and a web assistant;
AI skills and agents that decide, write and send messages to your customers within the settings you choose;
tools to make emails and campaigns, customer profiles, segments and analytics;
the Purands AI connector, which lets an AI app your team uses, such as Claude or ChatGPT, work in your Purands account.

We keep improving the Services and may add, change or remove features. If we remove a feature that is material to your paid plan during your subscription, we will tell you in advance.

We do not commit to a service level unless a signed order form says so.

Free pilots, trials and beta features are provided as they are, may end at any time, and may come with extra terms we tell you about.

3. Accounts and Team Members

Each person who uses the Services for you (a "team member") needs their own Purands login. Logins must not be shared.
You are responsible for your team members' use of the Services, for the roles and access you give them, and for removing access when someone leaves.
Keep logins and API keys secure. Tell us at once at meg@purands.com if you think someone has used them without permission.
Your admins can see and remove AI app connections and API keys in Purands under Integrations › AI apps.

4. Acceptable Use

You are responsible for the messages sent from your account. That includes messages your team sends and messages skills send automatically once you turn them on. You must:

have each recipient's consent where the law or the channel requires it, and honour opt-outs and unsubscribe requests promptly;
follow the anti-spam, telemarketing, consumer protection and data protection laws that apply to you and to the people you message;
follow the rules of each channel you use, including WhatsApp Business and Meta policies, the requirements of email inbox providers, and SMS carrier and sender ID rules;
make sure your content, offers, prices and product information are accurate and lawful.

You must not:

send unsolicited, misleading, harmful, hateful or illegal content, or content that infringes someone else's rights;
use the Services to send malware, to phish, or to collect data you have no right to collect;
try to reach another customer's data, get around security, limits or access controls, or disrupt the Services;
copy, reverse engineer or resell the Services, or use them to build a competing product, except where the law allows it;
upload special categories of sensitive data, such as medical records, payment card numbers or government identification numbers, unless we have agreed to it in writing.

We may remove content or limit sending that breaks this section, as section 9 describes.

5. Your Data

"Customer Data" means data you or your store systems provide to the Services, including your products and your customers' personal data. You own your Customer Data.

You allow us to host, copy, process and display Customer Data only to provide, secure and support the Services, and as our Privacy Policy describes.

When we process your customers' personal data, we do so on your behalf and on your instructions, as section 13 of our Privacy Policy describes. You are responsible for having a lawful basis to share that data with us and for giving your customers the notices the law requires. A Data Processing Agreement is available on request.

We do not use Customer Data to train AI models, ours or anyone else's. We may use de-identified or aggregated data to improve the Services.

When your subscription ends, you can ask us for an export of your Customer Data within 30 days. After that, we delete it as our Privacy Policy describes, unless the law requires us to keep it.

6. Third-Party Services and AI Apps

The Services work with services that other companies provide. These include your store platform, Meta's WhatsApp, email and SMS providers, our payment processor, and AI apps you connect, such as Claude by Anthropic and ChatGPT and Codex by OpenAI.

Your use of each of those services is governed by your own agreement with its provider. We are not responsible for them, and a change they make may change what Purands can do.

Charges a provider makes, such as Meta's charges for WhatsApp messages, are separate from Purands' fees unless your order form says otherwise.

The Purands AI connector is off until a person in your team connects an AI app with their own Purands login and approves the access it asks for. The AI app then receives only what that person asks it for, within their role in Purands.

What an AI app receives becomes part of that person's conversation with its provider, under their plan with that provider. Your team can disconnect an AI app at any time.

7. AI Features

Purands uses AI to decide, write and personalise messages. Through the Purands AI connector, your AI app can also draft emails, campaign drafts and segments in Purands.

AI output can be wrong, incomplete or unsuitable. Review it before you rely on it.
An AI app connected through the Purands AI connector makes drafts only. It cannot send or schedule campaigns: a person in your team reviews, schedules and sends.
Skills you turn on send messages automatically within the settings you choose. Check those settings and the emails they use.
You are responsible for content sent from your account, whoever or whatever drafted it.
Do not rely on AI output for legal, medical or financial advice.

8. Fees, Renewals and Taxes

Fees. Plans are quoted, as our pricing page explains. Your fees are those in your order form or accepted quote.
Billing. Subscriptions are billed monthly, by card, through our payment processor, Stripe, on the 1st of each month. Your first invoice covers the part of the month from when you start. Purands never receives your card number.
Renewals. Your subscription renews automatically each month until you or we cancel it, unless your order form sets a different term.
Plan changes. An upgrade takes effect straight away, and you pay the prorated difference for the rest of the month. A downgrade takes effect at the end of the period you have already paid for.
Taxes. Fees do not include taxes. You pay any applicable taxes, such as GST or VAT, except taxes on our income.
Failed payments. If a payment fails, Stripe retries it. If it still fails after the retries, your paid subscription ends and your account moves to the Free plan.
Refunds. Fees are not refundable, except where the law or your order form says otherwise.

9. Suspension and Termination

We may suspend all or part of the Services if you breach section 4, if your use puts the Services, other customers or the people you message at risk, if a channel provider requires it, or if the law requires it. Where we can, we will tell you first and give you a chance to fix the problem.

Either of us may end these Terms if the other materially breaches them and does not fix the breach within 30 days of written notice. You may also cancel your subscription with effect from the end of its current period.

When these Terms end, your access ends and any fees already due remain payable. Sections 5, 10, 11, 12, 13, 14, 15 and 17 continue to apply.

10. Intellectual Property

Purands owns the Services, including the software, templates, email blocks, designs and documentation, and all improvements to them. These Terms do not give you ownership of any of them.

During your subscription, we give you a non-exclusive, non-transferable right for your team members to use the Services for your business, under these Terms.

You own your Customer Data and your content, including emails your team or your AI app makes in Purands. You may keep using emails built from Purands templates after your subscription ends.

If you send us feedback or suggestions, we may use them freely.

11. Confidentiality

Each of us will keep the other's non-public business information confidential, use it only for these Terms, and protect it with at least reasonable care.

This does not cover information that is or becomes public through no fault of the receiver, that the receiver already had or developed independently, or that the law requires the receiver to disclose, with notice to the other side where allowed.

12. Disclaimers

To the extent the law allows, the Services are provided "as is" and "as available", and we disclaim implied warranties, such as fitness for a particular purpose.

We do not promise that the Services will be uninterrupted or error-free, or that they will produce any particular result, such as delivery rates, open rates, orders or revenue.

13. Limitation of Liability

To the extent the law allows, neither of us is liable for indirect or consequential loss, or for lost profits, revenue, goodwill or data, however it arises.

Each party's total liability under these Terms is limited to the fees you paid Purands in the 12 months before the event that gave rise to the claim.

These limits do not apply to your obligation to pay fees, to your obligations under section 14, or to liability the law does not allow us to limit, such as for fraud, or for death or personal injury caused by negligence.

14. Indemnity

You will defend and indemnify Purands against claims by third parties that arise from messages sent from your account, your content, Customer Data you had no right to provide, or your breach of section 4 or of the law.

15. Governing Law and Disputes

These Terms are governed by the laws of Singapore. If a dispute arises, we will first try in good faith to settle it by discussion for 30 days.

If it is not settled, the courts of Singapore have exclusive jurisdiction.

16. Changes to These Terms

We may update these Terms. We will post the new version on this page with a new "Last Updated" date.

If a change is material, we will tell your account admins by email at least 30 days before it takes effect. If you continue to use the Services after that, you accept the change. If you do not agree, you may cancel before it takes effect.

17. General

These Terms, your order form, our Privacy Policy and any Data Processing Agreement are the whole agreement between us about the Services.
You may not transfer these Terms without our written consent. We may transfer them as part of a merger, acquisition or sale of our business.
Neither of us is responsible for a delay caused by events beyond reasonable control.
If a court finds part of these Terms unenforceable, the rest still applies. Not enforcing a right is not a waiver of it.
We are independent contractors. No one else has rights under these Terms, including under Singapore's Contracts (Rights of Third Parties) Act.
We send notices to the email address on your account. You send notices to us at meg@purands.com.

18. Contact Us

Questions about these Terms:

Purands Pte. Ltd.
171 Tras Street, #05-173, Union Building, Singapore 079025
Email: meg@purands.com