Product - Profiling & Identities

Customer profiling:
know your customer like they never left

A living customer profile that grows with every interaction. Purchase history, behavioral signals, predicted needs, and full conversation logs - unified in one intelligent identity.

See it in action Explore a live profile
360°
Unified customer view
Real-time
Profile updates on every action
7+
Data signals per customer
0ms
Lag between action and insight
Live profile view

Every customer, fully understood

Built automatically for every customer, from the first interaction.

S
Sarah Lim
Customer since 9 months ago · Singapore
Lifetime Value
$359.40
Avg Order Value
$179.70
Total Orders
2
Contact information
Email address
s.lim@gmail.com
Phone number
+65 9123 4567
Engagement signals
Likely to recommend High
Churn risk Low
Purchase intent Medium
Activity & Skills
Chat logs
Recent activity
Purchase - Royal Canin Adult 4kg + Dental Chews
12 Mar 2026 $179.70
WhatsApp conversation - Shipping query resolved
10 Mar 2026 · Handled by AI assistant
Opened replenishment email - Royal Canin reminder
8 Mar 2026 · 48% open rate campaign
Website chat - Recommended Dental Chews
5 Mar 2026 · Handled by AI assistant
WhatsApp conversation - Reordered Royal Canin + Dental Chews
14 Feb 2026 · Handled by AI assistant
Website chat - Delivery & grain-free options
18 Jan 2026 · Handled by AI assistant
First purchase - Royal Canin Adult 4kg
14 Jun 2025 $179.70
Upcoming skill reachouts
Replenishment skill
Royal Canin Adult 4kg restock
30-day consumption cycle · timed for her 9 PM WhatsApp window
In 30 days
Review request skill
Ask for a review of her 12 Mar order
Post-delivery moment · she opens email, rarely push
In 2 days
Cross-sell skill
Grooming brush + toy bundle
Pairs with her last order · placed in her highest-converting slot
Drafting
Loyalty reward skill
VIP perk unlock
Top-5% lifetime spender milestone reached
Web push
In 12 days
Replenishment skill
Dental Chews restock
45-day consumption cycle · low-touch email nudge
In 45 days
Conversation history
Website chat5 Mar 2026
My dog keeps getting tartar - what do you recommend?
Our Dental Chews pair really well with the Royal Canin you already buy. Most owners see a difference in 3-4 weeks.
Great, I’ll add those
Done - I’ve applied a 10% bundle discount at checkout for you 🎁
Website chat18 Jan 2026
Do you deliver to the west side of Singapore?
Yes, we deliver islandwide - usually next-day for orders placed before 3 PM.
And do you have grain-free options?
We do! I’ve shortlisted 3 grain-free formulas that fit your dog’s profile 🐶
Living personas

Don't just collect events. Know your customer like a person.

What we build

The profile that powers everything

Every campaign, recommendation and reminder runs on it.

Unified identity

One customer, one profile - every channel stitched into a single identity. The foundation every capability below is built on.

Behavioral analytics

Purchase, AOV, channel and browsing patterns - as insights, not raw data.

Predictive scores

Churn, intent and LTV - scored daily, per customer.

Consumption modeling

Learns how long each product lasts - and reminds before it runs out.

Full conversation history

Every chat logged and summarized - full context, zero repeated questions.

Privacy-first architecture

In-region and PDPA-compliant by default. Customers control their data.

FAQ

Profiling questions

Seven or more signals per customer: contact info, purchase history, behavioral signals, engagement scores, product preferences, channel affinity and conversation logs.
Daily. Each customer gets a churn risk, purchase intent, likely-to-recommend and lifetime value score, while the profile itself updates in real time on every action.
In-region by default, and Purands is PDPA compliant. Your brand owns each profile, and the data is never used to train third-party AI models or sold.
All of them. Agentic Skills, the Agentic Concierge and the Agentic Email Generator read the same profile, so every message starts from full context.

Start building richer customer profiles

The profile gets smarter the longer you use Purands.

Book a demo See Agentic Skills