Product - Profiling & Identities

Know your customer
like they never left

A living customer profile that grows with every interaction. Purchase history, behavioral signals, predicted needs, and full conversation logs - unified in one intelligent identity.

Explore a live profile
360°
Unified customer view
Real-time
Profile updates on every action
7+
Data signals per customer
0ms
Lag between action and insight
Live profile view

Every customer, fully understood

This is what Purands builds for every customer - automatically, from the first interaction.

S
Sarah Lim
Customer since 9 months ago · Singapore
Lifetime Value
$359.40
Avg Order Value
$179.70
Total Orders
2
Contact information
Email address
s.lim@gmail.com
Phone number
+65 9123 4567
Engagement signals
Likely to recommend High
Churn risk Low
Purchase intent Medium
Activity & Skills
Chat logs
Recent activity
Purchase - Royal Canin Adult 4kg + Dental Chews
12 Mar 2026 $179.70
WhatsApp conversation - Shipping query resolved
10 Mar 2026 · Handled by AI assistant
Opened replenishment email - Royal Canin reminder
8 Mar 2026 · 48% open rate campaign
Website chat - Recommended Dental Chews
5 Mar 2026 · Handled by AI assistant
WhatsApp conversation - Reordered Royal Canin + Dental Chews
14 Feb 2026 · Handled by AI assistant
Website chat - Delivery & grain-free options
18 Jan 2026 · Handled by AI assistant
First purchase - Royal Canin Adult 4kg
14 Jun 2025 $179.70
Upcoming skill reachouts
Replenishment skill
Royal Canin Adult 4kg restock
30-day consumption cycle · timed for her 9 PM WhatsApp window
In 30 days
Review request skill
Ask for a review of her 12 Mar order
Post-delivery moment · she opens email, rarely push
In 2 days
Cross-sell skill
Grooming brush + toy bundle
Pairs with her last order · placed in her highest-converting slot
Drafting
Loyalty reward skill
VIP perk unlock
Top-5% lifetime spender milestone reached
Web push
In 12 days
Replenishment skill
Dental Chews restock
45-day consumption cycle · low-touch email nudge
In 45 days
Conversation history
Website chat5 Mar 2026
My dog keeps getting tartar - what do you recommend?
Our Dental Chews pair really well with the Royal Canin you already buy. Most owners see a difference in 3–4 weeks.
Great, I’ll add those
Done - I’ve applied a 10% bundle discount at checkout for you 🎁
Website chat18 Jan 2026
Do you deliver to the west side of Singapore?
Yes, we deliver islandwide - usually next-day for orders placed before 3 PM.
And do you have grain-free options?
We do! I’ve shortlisted 3 grain-free formulas that fit your dog’s profile 🐶
Living personas

Don't just collect events. Know your customer like a person.

What we build

The profile that powers everything

Every campaign, every recommendation, every reminder - driven by the identity Purands builds automatically for each customer.

Unified identity

One customer, one profile - every channel stitched into a single identity. The foundation every capability below is built on.

Behavioral analytics

Purchase, AOV, channel and browsing patterns - as insights, not raw data.

Predictive scores

Churn, intent and LTV - scored daily, per customer.

Consumption modeling

Learns how long each product lasts - and reminds before it runs out.

Full conversation history

Every chat logged and summarized - full context, zero repeated questions.

Privacy-first architecture

In-region and PDPA-compliant by default. Customers control their data.

Start building richer customer profiles

Every interaction adds a data point. Every data point sharpens the next campaign. The profile gets smarter the longer you use Purands.

See Agentic Skills