Security & Compliance

Security & Compliance
Handled carefully, stated plainly

Encrypted in transit and at rest, isolated per brand, stored in your region, and never used to train anyone's models. Anything unfinished is labeled in progress.

Brands that trust Purands with their customer data
Minimalist Heads Up For Tails Aire Woohoo Pets
Compliance status

Where we stand

What is in place today, and what is still in progress.

Security verified. Independent VAPT, July 2026. Security verified Independent VAPT July 2026
GDPR readiness. In progress. GDPR IN PROGRESS Readiness
In place

In-region data residency

Stored in-region by default. Ask us to confirm your region before you sign.

In place

Customer-controlled data

You decide what Purands holds.

Controls

What protects your data

These apply to every brand running on Purands.

Encrypted in transit and at rest

Customer data is encrypted while it travels between systems, and while it sits in storage.

In transit
Encrypted
At rest
Encrypted

One brand, one tenant

Every brand's data is separated from every other brand's. Internal access is granted by role, not by default.

Separation
Per brand
Internal access
Role-based

Stored in your region

Data is held in-region by default. Where it has to cross a border, contractual safeguards travel with it.

Default
In-region
Cross-border
Safeguarded

Never training data, never sold

Your customer data is not used to train third-party AI models, and is never sold or traded for marketing.

Third-party training
Never
Sold or traded
Never
Data handling

How we handle your data

Privacy-first architecture

One profile per customer, owned by your brand - not copies across separate tools. See Profiling & Identities.

We process on your instructions

For your customer data, your brand is the controller and Purands the processor. Written into our privacy policy.

Kept only while it is needed

Held as long as the purpose requires, then anonymised or securely deleted. Set out in our privacy policy.

Your data rights

Your data, your call

Email meg@purands.com and tell us what you need - our team handles it.

Export
A copy of the data we hold
Edit
Correct anything that is wrong
Delete
Removed on request
Talk to us

Security questions?
Ask them early

Send your security questionnaire or residency questions to meg@purands.com - or book a demo and we will walk your reviewer through it.