Growth Lead

The role

This role is measured in qualified pipeline. Not impressions, not follower counts, not content volume. Your job is to manufacture qualified conversations with the right brands, reliably, at increasing volume, across multiple markets at once.

You own everything upstream of the sales conversation: targeting, list building, outbound programmes, inbound capture, website conversion, lifecycle nurture, events and partner marketing support. Real budget, real autonomy, and one number you are judged on.

What you will do

• Own the pipeline number. Qualified meetings and pipeline generated, by market and by segment.
• Build and run outbound at scale: ICP definition, list construction, sequence design, deliverability hygiene, testing, iteration.
• Own inbound conversion: website, landing pages, demo requests, qualification, speed to first response.
• Build the content and proof assets that move deals: case studies, comparison pages, ROI models, category teardowns. Substance over volume.
• Run lifecycle marketing on our own funnel. We sell a retention platform, so our own nurture should be embarrassingly good.
• Instrument everything. If we cannot see which motion produced which pipeline, we are guessing, and guessing is the thing we sell against.
• Build and lead a small growth team as we scale.
• Drive expansion into new markets. The US and Australia are live priorities.

What we are looking for

• Three or more years in growth, demand generation or growth marketing at a B2B SaaS company.
• You have personally built outbound programmes that produced pipeline. Not managed an agency that did it, built it.
• Strong quantitative instincts. Comfortable with funnel maths, cohort analysis, attribution and its limits.
• Excellent writer. Outbound and content both live or die on the writing.
• Builder’s temperament. You will use AI tooling heavily, you will automate your own job where you can, and you will not wait for permission.
• Comfortable being measured on a hard number rather than activity.

Nice to have

• Experience marketing to D2C or e-commerce brands.
• Experience in the Shopify app or partner ecosystem.
• Experience running growth across multiple geographies at once.