WhatsApp pricing
WhatsApp Business API pricing by country
What Meta charges for each delivered WhatsApp message, by country and message category, from its own published rate cards.
How Meta prices WhatsApp
- Meta charges per delivered message, not per conversation.
- The rate depends on the template category (marketing, utility or authentication) and on the country calling code of the number you message.
- Utility and authentication get lower rates past volume tiers that differ by market. Marketing has no tiers.
- Since 1 October 2026, service messages are charged after 1,000 free a month per business phone number.
- Since 1 October 2026, utility templates sent inside an open customer service window are charged too.
Rates from 1 October 2026
List rate per delivered message in USD. Each country page also shows what changed on that date.
| Country | Marketing | Utility | Authentication |
|---|---|---|---|
| India | $0.0118 | $0.0014 | $0.0014 |
| Singapore | $0.0732 | $0.0160 | $0.0160 |
| Indonesia | $0.0411 | $0.0250 | $0.0250 |
| Malaysia | $0.0860 | $0.0140 | $0.0140 |
| United Arab Emirates | $0.0576 | $0.0157 | $0.0157 |
| Saudi Arabia | $0.0576 | $0.0107 | $0.0107 |
| United Kingdom | $0.0635 | $0.0220 | $0.0220 |
| United States | Not delivered | $0.0034 | $0.0034 |
Rates are Meta's published USD list rates per delivered message, from the rate cards on Meta's pricing page, checked 30 September 2026.
Meta prices 47 markets on this card, some of them regional groups. The WhatsApp cost calculator covers every one.
What the categories mean
- Marketing covers everything from building awareness to driving sales and retargeting customers, including offers, recommendations, subscription renewals and abandoned-cart messages.
- Utility follows up on something the customer did or asked for, such as their order, account, services or transactions, or is essential or critical to them, for example for their safety, and must not be promotional.
- Authentication verifies who someone is, usually with a one-time password.
- Service is any non-template message you send inside an open 24-hour customer service window, unless Meta Business Agent powers it.
Not sure which category a template falls into? Run it through the WhatsApp template checker.
Which platform you send from
Meta charges these rates whoever sends the message. What differs is the platform's own fee on top, and whether a person or an agent decides what goes out.
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FAQ
Questions about WhatsApp pricing
No. Meta charges for every delivered marketing, utility and authentication template, and for service messages beyond 1,000 a month per business phone number. A free entry point window is one exception.
It opens when you answer a message from a Click to WhatsApp ad on Android or iOS within the customer service window. For up to 7 days, Meta charges only Meta Business Agent messages.
Non-template replies without Meta Business Agent are service messages. Since 1 October 2026, Meta charges for them beyond 1,000 a month per business phone number. Before that they were free.
Replies from a person or a third-party AI are service messages. Replies powered by Meta Business Agent are not: Meta has charged them per token since 1 August 2026.
No. Meta charges when a message is delivered, not when it is sent.
They apply to utility and authentication messages only. Past a monthly threshold that differs by market, a lower rate applies, and only to the messages inside each tier.
Per market and category, per calendar month, across every Messaging account (formerly WhatsApp Business account) in your business portfolio. Only charged messages count.
Meta bills by the country calling code of the WhatsApp number you send to, and maps some countries into regional groups such as Rest of Asia Pacific.
Spend it well
Send fewer WhatsApp messages that each earn more
Purands AI Agents decide who to message, on which channel and when, so each paid message has a reason to be sent.
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