About us

Who we are
Built to fix retention globally

Purands is the Agentic Retention Marketing Suite helping e-commerce brands around the world keep their customers - automatically.

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Mission

Why we exist

Brands rarely lose customers over a bad product. They lose them because staying relevant after the first purchase took tooling only the largest players could afford. Purands changes that.

20+
Global brands served
91%
Reduction in customer support costs
20%
Of revenue from fully automated skills
What we build

Agents that decide, not flows that fire

A flow fires on the calendar. An agent fires on the customer.

Every view, reorder, question and review is a signal. AI Agents read those signals and decide a journey per customer, in context, with no static flows to maintain.

Four capabilities do that work, and all four read the same customer profile rather than separate copies of it.

Agentic Skills

Retention skills that run 24/7 - cart recovery, replenishment reminders, win-backs - across WhatsApp, email, push and SMS. See Agentic Skills.

Agentic Concierge

An always-on AI Assistant on the website and on WhatsApp, handling support, sales, order tracking and feedback, and escalating to a person only when needed. See Agentic Concierge.

Agentic Email Generator

Describe the campaign or pick a template, and AI Agents write a campaign-ready email in seconds - subject, body, CTA and styling. See Agentic Email Generator.

Profiling

A living profile per customer, unified from purchase history, browsing behavior, channel preferences and conversation logs, updated in real time. See Profiling.

Between them they reach customers on WhatsApp, Email, SMS, Web and Mobile App. See how each channel is used on Channels.

How we work

Who builds it, and how we sell it

Where Purands is built, what it has done for a brand, and how it is priced.

Built in Singapore

Purands is built in Singapore and serves 20+ global brands. Manoj Preveen, Co-Founder and Head of AI, writes about the agents on the blog.

Proof from a live brand

Aire unified email marketing, WhatsApp and an AI customer assistant on Purands: 8.2% higher customer retention in one quarter, and 2x online revenue. Read the Aire story.

One quote, every channel

Two plans, Growth and Enterprise, both quoted rather than listed, with every messaging channel included. Purands is never priced per contact or per active user. See Pricing.

Customer data is encrypted in transit and at rest, held in-region by default, and separated brand from brand with internal access granted by role.

It is never used to train third-party AI models and never sold. GDPR readiness is in progress. Full detail on Security and compliance.

Vision

Where we're going

Every e-commerce brand retaining customers as effectively as the best in the world, whatever its size. AI Agents that work around the clock, so founders don't have to.

Goals

What we're building toward

Three milestones that define how we measure success - for us and for the brands we serve.

01

500+ brands by 2026

Scale Purands globally - reaching e-commerce brands across every market, from emerging regions to established ones.

02

$1B in retained revenue

Drive measurable, attributable revenue for our customers through AI automation - money that would have walked out the door.

03

Own your customers. Don't rent them.

Outperform global tools on local relevance and customer profiling, enabling businesses to truly know their customers as opposed to renting them from major platforms.

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Join the brands
growing with Purands

Free demo. Real ROI projections. No commitment.

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