WhatsApp pricing

WhatsApp Business API pricing in India

What Meta charges for each WhatsApp message delivered to Indian numbers, by category, straight from its published rate cards.

Rates per delivered message

Meta charges when a message is delivered, not when it is sent. The rate depends on the message category and on the country calling code of the number you send to.

Message category1 July 2026 to 30 September 2026From 1 October 2026
Marketing$0.0118$0.0118
Utility$0.0014$0.0014
Authentication$0.0014$0.0014
Authentication-international$0.0304$0.0304
ServiceFree$0.0014

Authentication-international applies only to businesses Meta deems eligible, and only when the business is based in a different country from the recipient.

Eligibility means more than 750,000 messages outside customer service windows in a moving 30-day period to countries with such a rate. Source

Rates are Meta's published USD list rates per delivered message, from the rate cards on Meta's pricing page, checked 18 September 2026.

What changes on 1 October 2026

  • Service messages, the non-template replies you send inside the 24-hour customer service window without Meta Business Agent, are charged at $0.0014.
  • Each business phone number gets 1,000 free service messages a month before that rate applies.
  • Utility templates sent inside an open customer service window, free before this date, are charged.

What a month costs

Monthly totals on the rate card from 1 October 2026. Utility and authentication include Meta's volume tiers, which lower the rate only for the messages inside each tier.

Messages a monthMarketingUtilityAuthentication
10,000$118.00$14.00$14.00
100,000$1,180.00$140.00$140.00
1,000,000$11,800.00$1,400.00$1,375.00

Good to know

  • Meta charges India's utility list rate on the first 25,000,000 utility messages a month. After that, five volume tiers step down to 30% below it. Source
  • Meta has told eligible businesses billed in India to move every WhatsApp Business account in their portfolio to INR billing by 31 December 2026. Source
  • From 1 January 2027, Meta stops delivering messages from those businesses' accounts that are not billed in INR. Source

Estimate your own volumes

The calculator needs JavaScript. The tables above use the same rates.

Messaging customers somewhere else? See WhatsApp pricing by country or the cost calculator, which covers every market Meta prices.

FAQ

Questions about WhatsApp pricing

No. Meta charges for each delivered marketing, utility and authentication template. The exceptions are utility templates inside an open customer service window until 30 September 2026, and messages in a free entry point window.
It opens when someone on WhatsApp's Android or iOS app messages you from a Click to WhatsApp ad or Facebook Page button. Reply within 24 hours, and Meta charges nothing for 72 hours except Meta Business Agent messages.
Until 30 September 2026, service messages are free: the non-template replies you send inside the 24-hour customer service window without Meta Business Agent. From 1 October 2026 each business phone number gets 1,000 free a month.
Replies from a person or a third-party AI are service messages. Replies powered by Meta Business Agent are not: Meta has charged them per token since 1 August 2026.
No. Meta charges when a message is delivered, not when it is sent.
They apply to utility and authentication messages only. Past a monthly threshold that differs by market, a lower rate applies, and only to the messages inside each tier.
Per market and category, per calendar month, across every WhatsApp Business account in your business portfolio. Only charged messages count.
Meta bills by the country calling code of the WhatsApp number you send to, and maps some countries into regional groups such as Rest of Asia Pacific.
Spend it well

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