WhatsApp pricing

WhatsApp Business API pricing in Saudi Arabia

What Meta charges per WhatsApp message to Saudi numbers from 1 October 2026: marketing $0.0576, utility and authentication up to $0.0107.

WhatsApp rates per delivered message in Saudi Arabia

Meta charges when a message is delivered, not when it is sent. The rate depends on the message category and on the country calling code of the number you send to.

Message categoryFrom 1 October 2026
Marketing$0.0576
Utility$0.0107
Authentication$0.0107
Authentication-international$0.0598
Service$0.0107

Authentication-international applies only to businesses Meta deems eligible, and only when the business is based in a different country from the recipient.

Eligibility means more than 750,000 messages outside customer service windows in a moving 30-day period to countries with such a rate. Source

Rates are Meta's published USD list rates per delivered message, from the rate cards on Meta's pricing page, checked 30 September 2026.

What changed in Saudi Arabia on 1 October 2026

Message categoryFrom 1 October 20261 July to 30 September 2026
Marketing$0.0576$0.0501
Service$0.0107Free
  • Service messages, the non-template replies you send inside the 24-hour customer service window without Meta Business Agent, are now charged after 1,000 free a month per business phone number.
  • Utility templates sent inside an open customer service window, which were free until 30 September 2026, are now charged at the utility rate.

What a month of WhatsApp messages costs in Saudi Arabia

Monthly totals on the rate card from 1 October 2026. Utility and authentication include Meta's volume tiers, which lower the rate only for the messages inside each tier.

Messages a monthMarketingUtilityAuthentication
10,000$576.00$107.00$107.00
100,000$5,760.00$1,070.00$1,070.00
1,000,000$57,600.00$10,250.00$10,350.00

Good to know about WhatsApp pricing in Saudi Arabia

  • Meta charges Saudi Arabia's list rates on the first 100,000 utility and 300,000 authentication messages a month. Five tiers then cut each by up to 25%. Source
  • Businesses can be billed in Saudi riyals: SAR is one of eight billing currencies Meta added on 1 April 2026. This page uses Meta's USD rate card. Source

Estimate your own monthly cost in Saudi Arabia

The calculator needs JavaScript. The tables above use the same rates.

Which platform you send from

Meta charges these rates whoever sends the message. What differs is the platform's own fee on top, and whether a person or an agent decides what goes out.

WhatsApp pricing in other countries

Meta prices every market from the same rate cards. Each page below carries the same tables for that market.

For a market with no page here, the cost calculator covers every market Meta prices. WhatsApp pricing by country lists them all.

FAQ

Questions about WhatsApp pricing in Saudi Arabia

No. Meta charges for every delivered marketing, utility and authentication template, and for service messages beyond 1,000 a month per business phone number. A free entry point window is one exception.
It opens when you answer a message from a Click to WhatsApp ad on Android or iOS within the customer service window. For up to 7 days, Meta charges only Meta Business Agent messages.
Non-template replies without Meta Business Agent are service messages. Since 1 October 2026, Meta charges for them beyond 1,000 a month per business phone number. Before that they were free.
Replies from a person or a third-party AI are service messages. Replies powered by Meta Business Agent are not: Meta has charged them per token since 1 August 2026.
No. Meta charges when a message is delivered, not when it is sent.
They apply to utility and authentication messages only. Past a monthly threshold that differs by market, a lower rate applies, and only to the messages inside each tier.
Per market and category, per calendar month, across every Messaging account (formerly WhatsApp Business account) in your business portfolio. Only charged messages count.
Meta bills by the country calling code of the WhatsApp number you send to, and maps some countries into regional groups such as Rest of Asia Pacific.
  • Saudi Arabia's PDPL Implementing Regulation requires the person's consent before their personal data is processed for direct marketing. Source
  • Saudi Arabia's PDPL Implementing Regulation says direct marketing must clearly disclose who is sending it, and must stop without undue delay once the person withdraws consent. Source
  • CST spam rules tell senders not to send promotional messages 10pm to 9am (1am to noon in Ramadan). Their examples are email, SMS, MMS and fax; messaging apps go unmentioned. Source

These notes summarise public rules as of 30 September 2026. They are not legal advice.

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