WhatsApp Business API pricing in Malaysia
What Meta charges per WhatsApp message to Malaysian numbers from 1 October 2026: marketing $0.0860, utility and authentication up to $0.0140.
WhatsApp rates per delivered message in Malaysia
Meta charges when a message is delivered, not when it is sent. The rate depends on the message category and on the country calling code of the number you send to.
| Message category | From 1 October 2026 |
|---|---|
| Marketing | $0.0860 |
| Utility | $0.0140 |
| Authentication | $0.0140 |
| Authentication-international | $0.0418 |
| Service | $0.0140 |
Authentication-international applies only to businesses Meta deems eligible, and only when the business is based in a different country from the recipient.
Eligibility means more than 750,000 messages outside customer service windows in a moving 30-day period to countries with such a rate. Source
Rates are Meta's published USD list rates per delivered message, from the rate cards on Meta's pricing page, checked 30 September 2026.
What changed in Malaysia on 1 October 2026
| Message category | From 1 October 2026 | 1 July to 30 September 2026 |
|---|---|---|
| Service | $0.0140 | Free |
- Service messages, the non-template replies you send inside the 24-hour customer service window without Meta Business Agent, are now charged after 1,000 free a month per business phone number.
- Utility templates sent inside an open customer service window, which were free until 30 September 2026, are now charged at the utility rate.
What a month of WhatsApp messages costs in Malaysia
Monthly totals on the rate card from 1 October 2026. Utility and authentication include Meta's volume tiers, which lower the rate only for the messages inside each tier.
| Messages a month | Marketing | Utility | Authentication |
|---|---|---|---|
| 10,000 | $860.00 | $140.00 | $140.00 |
| 100,000 | $8,600.00 | $1,400.00 | $1,400.00 |
| 1,000,000 | $86,000.00 | $13,405.00 | $12,880.00 |
Good to know about WhatsApp pricing in Malaysia
- Meta charges Malaysia's list rates on the first 150,000 utility and 100,000 authentication messages a month. Five tiers then cut each by up to 25%. Source
- Businesses can be billed in Malaysian ringgit: MYR is one of eight billing currencies Meta added on 1 April 2026. This page uses Meta's USD rate card. Source
Estimate your own monthly cost in Malaysia
The calculator needs JavaScript. The tables above use the same rates.
Which platform you send from
Meta charges these rates whoever sends the message. What differs is the platform's own fee on top, and whether a person or an agent decides what goes out.
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WhatsApp pricing in other countries
Meta prices every market from the same rate cards. Each page below carries the same tables for that market.
For a market with no page here, the cost calculator covers every market Meta prices. WhatsApp pricing by country lists them all.
Questions about WhatsApp pricing in Malaysia
- Under Malaysia's PDPA, a person can give written notice requiring a business, within a reasonable period, to stop or not begin using their data for direct marketing by whatever means. Source
- Malaysia's PDPA General Principle says a person's personal data may not be processed without their consent, apart from specific cases where the Act says processing is necessary. Source
- In an August 2025 consultation, Malaysia's MCMC proposed spam rules under new section 233A that would cover commercial messages sent via internet messaging services and require a free opt-out in each. Source
These notes summarise public rules as of 30 September 2026. They are not legal advice.
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