WhatsApp Business API pricing in the United Kingdom
What Meta charges per WhatsApp message to UK numbers from 1 October 2026: marketing $0.0635, utility and authentication up to $0.0220.
WhatsApp rates per delivered message in the United Kingdom
Meta charges when a message is delivered, not when it is sent. The rate depends on the message category and on the country calling code of the number you send to.
| Message category | From 1 October 2026 |
|---|---|
| Marketing | $0.0635 |
| Utility | $0.0220 |
| Authentication | $0.0220 |
| Service | $0.0220 |
Rates are Meta's published USD list rates per delivered message, from the rate cards on Meta's pricing page, checked 30 September 2026.
What changed in the United Kingdom on 1 October 2026
| Message category | From 1 October 2026 | 1 July to 30 September 2026 |
|---|---|---|
| Service | $0.0220 | Free |
- Service messages, the non-template replies you send inside the 24-hour customer service window without Meta Business Agent, are now charged after 1,000 free a month per business phone number.
- Utility templates sent inside an open customer service window, which were free until 30 September 2026, are now charged at the utility rate.
What a month of WhatsApp messages costs in the United Kingdom
Monthly totals on the rate card from 1 October 2026. Utility and authentication include Meta's volume tiers, which lower the rate only for the messages inside each tier.
| Messages a month | Marketing | Utility | Authentication |
|---|---|---|---|
| 10,000 | $635.00 | $220.00 | $220.00 |
| 100,000 | $6,350.00 | $2,200.00 | $2,200.00 |
| 1,000,000 | $63,500.00 | $21,010.00 | $21,230.00 |
Good to know about WhatsApp pricing in the United Kingdom
- Meta charges the UK's list rates on the first 100,000 utility and 300,000 authentication messages a month. Five tiers then cut each by up to 25%. Source
- Meta also publishes its rate card in pounds sterling (GBP) for businesses billed in that currency. This page uses the USD card. Source
Estimate your own monthly cost in the United Kingdom
The calculator needs JavaScript. The tables above use the same rates.
Which platform you send from
Meta charges these rates whoever sends the message. What differs is the platform's own fee on top, and whether a person or an agent decides what goes out.
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- Purands vs Wati, with every Wati claim sourced to their own pages
- Purands vs Gallabox, with every Gallabox claim sourced to their own pages
- Purands vs BiteSpeed, with every BiteSpeed claim sourced to their own pages
- Purands vs LimeChat, with every LimeChat claim sourced to their own pages
- Purands vs Zoko, with every Zoko claim sourced to their own pages
WhatsApp pricing in other countries
Meta prices every market from the same rate cards. Each page below carries the same tables for that market.
For a market with no page here, the cost calculator covers every market Meta prices. WhatsApp pricing by country lists them all.
Questions about WhatsApp pricing in the United Kingdom
- ICO guidance says the UK's PECR electronic mail marketing rules cover in-app messages and private messages on social media, not only email and SMS. It does not name WhatsApp. Source
- ICO guidance says unsolicited electronic mail marketing to individual subscribers needs their consent, or the sender must meet all the requirements of a soft opt-in. Source
- ICO guidance says electronic mail marketing, solicited or not, must not disguise or hide who sent it and must give recipients a valid contact address to opt out. Source
These notes summarise public rules as of 30 September 2026. They are not legal advice.
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