WhatsApp Business API pricing in Indonesia
What Meta charges per WhatsApp message to Indonesian numbers from 1 October 2026: marketing $0.0411, utility and authentication up to $0.0250.
WhatsApp rates per delivered message in Indonesia
Meta charges when a message is delivered, not when it is sent. The rate depends on the message category and on the country calling code of the number you send to.
| Message category | From 1 October 2026 |
|---|---|
| Marketing | $0.0411 |
| Utility | $0.0250 |
| Authentication | $0.0250 |
| Authentication-international | $0.1360 |
| Service | $0.0250 |
Authentication-international applies only to businesses Meta deems eligible, and only when the business is based in a different country from the recipient.
Eligibility means more than 750,000 messages outside customer service windows in a moving 30-day period to countries with such a rate. Source
Rates are Meta's published USD list rates per delivered message, from the rate cards on Meta's pricing page, checked 30 September 2026.
What changed in Indonesia on 1 October 2026
| Message category | From 1 October 2026 | 1 July to 30 September 2026 |
|---|---|---|
| Service | $0.0250 | Free |
- Service messages, the non-template replies you send inside the 24-hour customer service window without Meta Business Agent, are now charged after 1,000 free a month per business phone number.
- Utility templates sent inside an open customer service window, which were free until 30 September 2026, are now charged at the utility rate.
What a month of WhatsApp messages costs in Indonesia
Monthly totals on the rate card from 1 October 2026. Utility and authentication include Meta's volume tiers, which lower the rate only for the messages inside each tier.
| Messages a month | Marketing | Utility | Authentication |
|---|---|---|---|
| 10,000 | $411.00 | $250.00 | $250.00 |
| 100,000 | $4,110.00 | $2,500.00 | $2,500.00 |
| 1,000,000 | $41,100.00 | $24,700.00 | $24,700.00 |
Good to know about WhatsApp pricing in Indonesia
- Meta charges Indonesia's utility and authentication list rates on the first 750,000 messages a month in each category. After that, five volume tiers cut them by up to 25%. Source
- Meta also publishes its rate card in Indonesian rupiah (IDR) for businesses billed in that currency. This page uses the USD card. Source
Estimate your own monthly cost in Indonesia
The calculator needs JavaScript. The tables above use the same rates.
Which platform you send from
Meta charges these rates whoever sends the message. What differs is the platform's own fee on top, and whether a person or an agent decides what goes out.
- Purands vs Interakt, with every Interakt claim sourced to their own pages
- Purands vs AiSensy, with every AiSensy claim sourced to their own pages
- Purands vs Wati, with every Wati claim sourced to their own pages
- Purands vs Gallabox, with every Gallabox claim sourced to their own pages
- Purands vs BiteSpeed, with every BiteSpeed claim sourced to their own pages
- Purands vs LimeChat, with every LimeChat claim sourced to their own pages
- Purands vs Zoko, with every Zoko claim sourced to their own pages
WhatsApp pricing in other countries
Meta prices every market from the same rate cards. Each page below carries the same tables for that market.
For a market with no page here, the cost calculator covers every market Meta prices. WhatsApp pricing by country lists them all.
Questions about WhatsApp pricing in Indonesia
- Indonesia's Personal Data Protection Law requires a data controller to stop processing personal data within 3 x 24 hours of receiving a person's request to withdraw consent. Source
- Indonesia's financial regulator OJK bars financial firms from offering products or services through personal channels, which OJK lists as including instant messaging apps, without the consumer's consent. Source
- Under OJK rules, financial firms offering products over personal channels with consent may communicate only Monday to Saturday, 08.00 to 18.00 local time, excluding national holidays, unless consumers agree or ask. Source
These notes summarise public rules as of 30 September 2026. They are not legal advice.
Send fewer WhatsApp messages that each earn more
Purands AI Agents decide who to message, on which channel and when, so each paid message has a reason to be sent.
Book a demo