WhatsApp Business API pricing in Singapore
What Meta charges per WhatsApp message to Singapore numbers from 1 October 2026: marketing $0.0732, utility and authentication up to $0.0160.
WhatsApp rates per delivered message in Singapore
Meta charges when a message is delivered, not when it is sent. The rate depends on the message category and on the country calling code of the number you send to.
| Message category | From 1 October 2026 |
|---|---|
| Marketing | $0.0732 |
| Utility | $0.0160 |
| Authentication | $0.0160 |
| Service | $0.0160 |
Rates are Meta's published USD list rates per delivered message, from the rate cards on Meta's pricing page, checked 30 September 2026.
What changed in Singapore on 1 October 2026
| Message category | From 1 October 2026 | 1 July to 30 September 2026 |
|---|---|---|
| Service | $0.0160 | Free |
- Service messages, the non-template replies you send inside the 24-hour customer service window without Meta Business Agent, are now charged after 1,000 free a month per business phone number.
- Utility templates sent inside an open customer service window, which were free until 30 September 2026, are now charged at the utility rate.
What a month of WhatsApp messages costs in Singapore
Monthly totals on the rate card from 1 October 2026. Utility and authentication include Meta's volume tiers, which lower the rate only for the messages inside each tier.
| Messages a month | Marketing | Utility | Authentication |
|---|---|---|---|
| 10,000 | $732.00 | $160.00 | $160.00 |
| 100,000 | $7,320.00 | $1,600.00 | $1,600.00 |
| 1,000,000 | $73,200.00 | $15,320.00 | $14,720.00 |
Good to know about WhatsApp pricing in Singapore
- Singapore is priced as its own market, while Australia, New Zealand, Thailand, Vietnam and the Philippines are billed together as Rest of Asia Pacific. Source
- Businesses can be billed in Singapore dollars: SGD is one of eight billing currencies Meta added on 1 April 2026. This page uses Meta's USD rate card. Source
Based in Singapore? See how Purands works for Singapore SMEs.
Estimate your own monthly cost in Singapore
The calculator needs JavaScript. The tables above use the same rates.
Which platform you send from
Meta charges these rates whoever sends the message. What differs is the platform's own fee on top, and whether a person or an agent decides what goes out.
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WhatsApp pricing in other countries
Meta prices every market from the same rate cards. Each page below carries the same tables for that market.
For a market with no page here, the cost calculator covers every market Meta prices. WhatsApp pricing by country lists them all.
Questions about WhatsApp pricing in Singapore
- PDPC guidance says Singapore's Do Not Call rules cover marketing messages sent by voice call, SMS or apps like WhatsApp that use a Singapore phone number. Source
- PDPC says businesses sending marketing messages to Singapore numbers must check them against the Do Not Call Registry first, unless the recipients gave valid consent. Source
- Under the PDPA, a marketing message to a Singapore number must clearly identify the sender and how to reach them, with details likely valid for at least 30 days. Source
These notes summarise public rules as of 30 September 2026. They are not legal advice.
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